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Showing posts with label C. Assignment 2: Marketing Campaigns. Show all posts
Showing posts with label C. Assignment 2: Marketing Campaigns. Show all posts
31/01/2013
20/12/2012
Methods/Types of research
Primary Research/Self-Generated Research
Primary research is a type of research that is conducted by yourself. For example in my production of my poster first I had to do some research on the older poster before I produced the new poster. I used questionnaires to help me find something out about people who would be looking at the poster, the types of questions that could be asked are as follows Age, Gender, Genre Etc. In professional research other types of research could be carried out like Interviews, Observations and focus groups. One of the main parts I believe is observations this could be at test screenings for example the film will be played and the audio (Laughing, Screaming) of the people reactions will be recorded. Observations could also link into Self-Generated research as it is collecting your own research from something like a video or an audio piece.
An example of primary research in the media industry is questionnaires, some film production companies will question people about what they like about film or what film they like, researchers do this because they want to know what audience they are going for, another example could be a test screening of the film, then they have a questionnaire about what they just watched.
An example of primary research in the media industry is questionnaires, some film production companies will question people about what they like about film or what film they like, researchers do this because they want to know what audience they are going for, another example could be a test screening of the film, then they have a questionnaire about what they just watched.
Secondary Research
Secondary research is collecting a research material that has been provided by someone else, for example gaining information of a website like IMDB. This type of research is common in this day and age because of the use of the Internet is simple now. One of the main uses of the Internet is to be able to get information of almost anything. When conducting our research we used online websites to find out various information about the movie. We looked for the gross and the budget of the film as well as the marketing of the product like trailers and posters. Another way of finding some research about TV viewers is by contacting BARB (Broadcasters Audience Research Board) which collect different data about the amount of viewers a television show will get.
An example of people using secondary research is ITV they have received information from multiple audience research companies and they have said they in the anglia region 99% of adults watch TV and the 92% of people watch ITV in anglia.
An example of people using secondary research is ITV they have received information from multiple audience research companies and they have said they in the anglia region 99% of adults watch TV and the 92% of people watch ITV in anglia.
Quantitative Research
Quantitative research is data that can handled with numbers and fixed categories. This research is to ask people on their opinions in a structured way so they can gain statistics about their questions they asked. When I was researching we had to use our data gained from our questionnaires and put these into graphs to show our statistics. Quantitative research is closed questioning that is either a yes or a no. Professional quantitative research would be carried out in most productions as the film producing companies what to find out some hard data about their audience.
Qualitative Research
Qualitative research is assessing issues and answering questions but gaining the information without using any numbers to back the poster up. Qualitative research is more of a research that finds more about an opinion on something for example instead of using a Yes/No question, it will be a question like 'Why do you like this film poster' ,this type is asked because the researchers want to find out what the targeted audience like about it and what they don't like, as this will help them when creating a new poster. The idea of asking these questions are to gain more information out about the person by putting their opinions across.
In the professional industry this type of research could be carried out by reviews, blogs or questionnaires about the film. For example a group of researchers could get a a group of people and ask them questions about a product and see their reactions to the questions asked, this will help them get a deeper understanding about their product.
Qualitative research is used to get a deeper understanding of something, this could be what did you like about the test screening, this helps researchers as they can then feedback to the editors to change the parts people didn't like.
In the professional industry this type of research could be carried out by reviews, blogs or questionnaires about the film. For example a group of researchers could get a a group of people and ask them questions about a product and see their reactions to the questions asked, this will help them get a deeper understanding about their product.
Qualitative research is used to get a deeper understanding of something, this could be what did you like about the test screening, this helps researchers as they can then feedback to the editors to change the parts people didn't like.
Data Gathering Agencies
There are many different data gathering agencies for different types of media.
BARB:
Broadcasters Audience Research Board
Provides viewing Figures for UK television audiences
Rajar:
Radio Joint Audience Research
Measuring Radio audience in the UK
There are many more of the data gathering agencies but these two are the main ones. Data gathering agencies are a type of secondary research in a way that it is not research gained from your own knowledge. These agencies help different companies provide figures for them to work with, which could be to promote the product. In my research I didn't use any Data gathering agencies.
Purposes of Research:
Audience and Market Research
The idea of research is to gain more information about the audience targeted. The producers of a film have to make sure they have targeted the right audience for their production or it will not succeed. AS there are many different types of people the researchers have to look deeply into their lifestyle.
Demographics :
Demographics is the characteristics of the population. This could be the: Age, Gender, Race, Religion etc. This is key research for the production team as they need to find out more about the audience they have targeted. Demographics also could link in with Lifestyle/Subsets as this is the Class or lifestyle of the person. There are various types of classes a producer can target ranging from working class to Upper class. In my production of my poster I decided to target more of male gender but with a working class lifestyle.
You could also be a part of market research as many different data gathering agencies will target different areas of the world or a particular country to get feedback. This links in with geo-demographics as a market research company could analyse different parts of the country to see how they react to the film/poster.
Production Research
When researching the team has to think about if their film is going to make a profit. This is Cost/Finance, as the production team will have to have in mind their production budget they will have to consider which personnel they will have. Personnel is key to research as the audience wants big names to produce the film or to be acting in the film, so with a bid budget the producers could entice big names. After assessing which actors are going to be in the production then the production team have to assess which content they want to be in their posters and trailers. To do this they could question people about which character stands out more to them or what do they like to see in a poster etc. Once the poster or trailer has been produced, then the production team has to think where the placement of their advert is going to be, for a poster this could be on a billboard or on a building but for a video this could be youtube or electric billboards at bus stations. The placement of advertisement is key as in different places there will be different amounts of people and different kinds of people, this could link back to geo-demographics because if they researchers found out that a certain place likes action films they would push the advertising there.
Assessing Research Data
Validity
The researchers have to make sure that their research is valid otherwise this could invalidate their results. As most people are not always honest as most people say what the researchers want to hear, the researchers have to find ways around of invalidating their results. This could be asking detailed questions. In my research some of my results could be invalid as I asked my friends and family and they could give some results for what I want them to do. So the researchers have to control as many variables as possible so the research is valid. There are two types of research internal and external. Internal invalidity is where the research may have been affected by factors other than those thought to have caused them, or because the interpretation of the data by the researcher is not clearly understandable. External invalidity is where the research has been made invalid as it is about contexts outside what the research wants.
Reliability
A way to improve my reliability is by repeating my test again. This could be repeating my questionnaires or repeating test screenings, but the repeated tests have to be repeated under the same conditions as the first test was or it will not be valid. In my research I didn't repeat any of my questionnaires for the same poster, this could have affected my results as it might not have been 100% correct.
An example of reliability in professional media is that they repeat test screening to see what different people like and don't like about the film, another could be repeating their questionnaires, every other questionnaire is giving them more information about the people, so this helps them when researching and this improves reliability as they are repeating tests.
An example of reliability in professional media is that they repeat test screening to see what different people like and don't like about the film, another could be repeating their questionnaires, every other questionnaire is giving them more information about the people, so this helps them when researching and this improves reliability as they are repeating tests.
Representativeness and Generalizability
When assessing your research you have to make sure that it is correct, in a sense that you can't ask just a small amount of people in a certain area, you have to research widely to find out the true picture about your research. You can't just ask 80,000 people who go to watch football, what do they think about a new action film? as this doesn't represent the country as a whole, and you cant be bias while carry out research in the way of asking only people who are only interested in that type of subject. Representativeness therefore wouldn't exactly link with generalizabilty. Generalizabilty is when you take a sample amount of people and you make this the average of a large amount of people for example : In my class I could ask what type of genre of film do you like? I could then get a response that in a class 10, 8 people liked action the most, I then could say that on average 80% of people like action films, effectively this is not correct, you can't assume that 80% of people like actions films just because a small amount of people did, this is were representativeness comes into play as you would ask more people and try and get a average.
When assessing your research you have to make sure that it is correct, in a sense that you can't ask just a small amount of people in a certain area, you have to research widely to find out the true picture about your research. You can't just ask 80,000 people who go to watch football, what do they think about a new action film? as this doesn't represent the country as a whole, and you cant be bias while carry out research in the way of asking only people who are only interested in that type of subject. Representativeness therefore wouldn't exactly link with generalizabilty. Generalizabilty is when you take a sample amount of people and you make this the average of a large amount of people for example : In my class I could ask what type of genre of film do you like? I could then get a response that in a class 10, 8 people liked action the most, I then could say that on average 80% of people like action films, effectively this is not correct, you can't assume that 80% of people like actions films just because a small amount of people did, this is were representativeness comes into play as you would ask more people and try and get a average.
11/12/2012
New Surveys
I have found out that after creating a new poster, that an increase of 1.14% will go to see the film based on the poster.
In my new questionnaire I questioned nearly half less people. This may have affected the results.
04/12/2012
Key Marketing Ideas
Title- Chaos
Genre- Action, Crime, Thriller
Stars - Jason Statham, Wesley Snipes, Ryan Phillippe
Main Characters :
Jason Statham - Quentin Conners
Ryan Phillippe - Shane Dekker
Wesley Snipes - Lorenz / Jason York
Original Taglines -
A stand off where nobody stands down
When the system breaks down... someone is about to get rich.
You picked the wrong day to use the ATM.
Settings - The film has various setting, one of the main settings is a bank in the middle of a city. Another setting at the end is an airport. So the settings seems to be based around a city.
Central Narrative - Quentin Conners is unfairly suspended from his current job as a police detective, with this his partner Jason York decides to leave after a fatal shooting on the Pearl Street Bridge, where the hostage and the criminal both die. While Conners is still suspended from duty, a bank heist is in action led by Jason York and with no other choice they have to let Conners be in charge of the operation with his assistant Shane Dekker. But when the police find out that no money has been stolen from the bank the police wonder what actually happened and when they are chasing Jason York they suddenly find out that there was a virus planted in the banking system releasing billions of dollars to separate accounts. The Chaos Theory.
Genre- Action, Crime, Thriller
Stars - Jason Statham, Wesley Snipes, Ryan Phillippe
Main Characters :
Jason Statham - Quentin Conners
Ryan Phillippe - Shane Dekker
Wesley Snipes - Lorenz / Jason York
Original Taglines -
A stand off where nobody stands down
When the system breaks down... someone is about to get rich.
You picked the wrong day to use the ATM.
Settings - The film has various setting, one of the main settings is a bank in the middle of a city. Another setting at the end is an airport. So the settings seems to be based around a city.
Central Narrative - Quentin Conners is unfairly suspended from his current job as a police detective, with this his partner Jason York decides to leave after a fatal shooting on the Pearl Street Bridge, where the hostage and the criminal both die. While Conners is still suspended from duty, a bank heist is in action led by Jason York and with no other choice they have to let Conners be in charge of the operation with his assistant Shane Dekker. But when the police find out that no money has been stolen from the bank the police wonder what actually happened and when they are chasing Jason York they suddenly find out that there was a virus planted in the banking system releasing billions of dollars to separate accounts. The Chaos Theory.
29/11/2012
Distribution
Distribution
Every film has its own distribution plan, which involves when and how to release a film. But the main part of the plan is too get the audience attracted. The distributor needs to consider audience tastes to see if their film will make a 'hit', but as nobody can be sure if it will be a hit. Distribution will only happen if the distributor thinks that they will be able to make a profit from the given budget to the producer. A way to do this is by market research this may be carried out by questionnaires after test screenings and see if the responses are good enough to distribute the film. Sometimes film distribution plans may only be confirmed when the finished film is available to view, when doing this distributors try to avoid assumptions and seek to try new things, so they entice people to see their film over other films.
The target audience is not just defined by the age and gender, now it is there social background and there personal interests. The audience can vary from families with young children to older adults, all depends on the genre of film. But during distribution it is key that the core target audience is not forgotten but at the same time to get as wide spread audience as physically possible, but with word of mouth in the UK this could help the film greatly or could ruin the film as people will listen to their peers.
The most frequent cinemagoers are 15-25, this may be due to the use of digital media which is a important part for advertising. Coming increasingly popular in the cinema is adults aged 35+ as they are now competing for the share of ticket sales.
As the film industry is a market where they could be a high profit there is a lot of competition to face the distributors. So the distribution plan has to include when the film is going to be distributed. The distributors will try to find the best time to release the film so the release date will shuffle around until the distributor is happy with the date. A distribution plan also includes what certificate the film is going to be, this may cut certain audiences out of viewing the film at the cinema.
To satisfy anticipated demand, different releases are managed in different ways. A saturation release may open a 1,000 screens UK wide to attract as many people in as possible as frequently as possible, and being playing at that same cinema in two or more screens. This type of release is usually used when a large scale sequel or big anticipated film is released. This type of release helps to accommodate large audiences.
Specialised films offer a different cinematic experience. So instead of releasing the film on a large scale, the distributors tend to use select locations therefore only producing fewer than 25 prints.
Marketing / Advertising
Every film has a detailed marketing plan. A marketing plan is to raise awareness of a film that is due to be released soon or in the future. Like a distribution plan, a marketing plan has a set budget to complete its tasks. Attract as much attention as possible. Distributors compete for a share of voice in society, they tend to do this by persuading people to see their film. A marketing plan can have disadvantages, this maybe word of mouth which plays a significant part into hooking people to watch their film, as many people listen to their peers around them, if they say a film is not very good this might persuade a person not to go to see the film. This can be the most powerful persuasion to a person to attend a cinema. On the other hand there could be a positive word of mouth, which is the opposite to a negative word of mouth. Therefore a marketing plan will try to push the film further.
A main part of the marketing plan is the poster. The use this to advertise the film and to appeal to people as the poster might include a popular actor. A poster is produced for every film produced in the format UK size 30' x 40' and at a landscape orientation.
Poster
The marketing team have a hard job to push their film over any other as while they are designing poster another competing marketing team will be designing one for their film. So the marketing team have to make each one of their poster stand out upon others. This maybe be produced by a studio of people or by the sales agent. There could be two types of poster produced for a release of a film a teaser poster and a main poster. The teaser poster normally is released around a year before release and this is to inform people that the film is coming soon. Many other advertising ways may be used for example banners and billboard advertising.
Trailer
Another way to market is to produce trailers. When distributors are producing there campaign for their film they tend to have a range of audio and visual content to use, so they produce a trailer for the film. This is the single most cost effective marketing technique, so the marketing team have to get it right but all is not released until the producers confirm it is at the best standard. Like teaser posters, you can have teaser trailers these are generally aired before a film of the same type of the film being shown. The idea of the trailer is to give the audience a visual look at the most dramatic sequences in the film. Distributors will often release 2,000 copies of the trailer and these will be circulated to cinema around the country, sometimes they add their trailer to the start of targeted DVDs too.
Online and Mobile
One of the main ways to get information a bout a new film out to people is the Internet, as millions and millions of people are signing onto the Internet distributors will take this to their advantage and advertise online. Film websites can provide the audience with various information and this could lead to video diaries from the cast and crew from the film. This will engage the audience to make them feel part of the film making process. Film clips are one of the most searched content on the Internet. Filmmakers sometimes gain information from bloggers suggestions to help them with events in their films. People in databases also can receive email reminders on new films opening.
Social Media
Many films being produced have pages on social media like Facebook and Twitter. This involves the audience to gain information about the film being produced. The only thing that is strongly put forward on social media sites is the word of mouth and with millions of people signing onto these sites that this could put a lot of people off their film if someone says something bad about their film.
Broadcast,Ambient and Print Media
With different generation of people, they get attracted differently younger people tend to get drawn into cinemas by the adverts online whereas older people tend to see their adverts on TV.
Advertisers have a variety of options to choose from. The UK has roughly 250,000 poster sites around roadsides or railway platforms. A popular choice for the advertisers is radio stations as you are sure to hear about a new film if you are listening to the radio for ten minutes. Another popular choice is newspaper as you can't open a paper without seeing a double page spread of a film. But mainly advertisers look for advertising to go on Television as millions of people turn on the TV everyday. This takes part to the largest part of the accountants budget. But as TV viewers are able to skip through adverts, advertisers are looking for a new way to advertise to people. Entertainment companies tend to spend 500 million on advertising each year.
Publicity
Editorial coverage of a film can be highly persuasive. But with specifications to follow space is limited and with heavy competition they have work on their hands. Film publicists compile different information from interview with the cast and crew and place this in magazines for people to read with attractive images from the film. Many digital channels are interested in getting as much news as possible. A way of achieving this is by getting the film's cast to push the film as hard as possible for example Daniel Radcliffe done online interview and done as many interview on TV to push his film Women In Black. Many people listen to what national critics think of the film before going to see it as they are known for strict reviews and very goo reviews but there is no guarantee the the film will succeed just because the critic think it is a good film. The build up to national known awards is an important time for the publicists as they have to promote the film so they can secure the voters attention to they film for these awards. With most production companies they like to keep all there work behind closed doors until they want people to know about it. The only people aloud to be around when filming are partners and crew & cast. Some Promotional partners attract a lot of publicity as they create one in a life time chances for the public for example a voice over. Also the promotional partners could create toys or premium items for people to collect an example of this might be McDonald's when they produce little toys with their food. This could create a boost to the distributors campaign.
Promotion/Merchandise
Coming increasingly popular is merchandise. Film producers like linking up with external companies and manufactures to create different kinds or merchandise varying from toys to images. The company willing to create the merchandise have to be licensed to create them. Tie-in merchandise can include action figures, rintones, clothing, stationary, calenders basically anything possible to make money off. But with many distributors seeing this to increase their revenue, this creates competition. With creating toys, promotion is key to get children to see these, so the marketing team have to make effective use of advertising so they advertise on specialised channels for children. Media promotions attract people to get involved with the film and with millions of people seeing these promotions it creates talking points for people.
Most premiers in the UK take place in Leicester Square.
A main way of promoting a film is announcing a premier of the film as many different thing can be achieved by this interviews on the red carpet and with a high anticapated film more news companies will come to the premier and show this on TV. This gives fans close access to get close to film star and collect autographs. Also as well as premieres, distributors can host specialict events fo the fans to meet the cast.
Every film has its own distribution plan, which involves when and how to release a film. But the main part of the plan is too get the audience attracted. The distributor needs to consider audience tastes to see if their film will make a 'hit', but as nobody can be sure if it will be a hit. Distribution will only happen if the distributor thinks that they will be able to make a profit from the given budget to the producer. A way to do this is by market research this may be carried out by questionnaires after test screenings and see if the responses are good enough to distribute the film. Sometimes film distribution plans may only be confirmed when the finished film is available to view, when doing this distributors try to avoid assumptions and seek to try new things, so they entice people to see their film over other films.
The target audience is not just defined by the age and gender, now it is there social background and there personal interests. The audience can vary from families with young children to older adults, all depends on the genre of film. But during distribution it is key that the core target audience is not forgotten but at the same time to get as wide spread audience as physically possible, but with word of mouth in the UK this could help the film greatly or could ruin the film as people will listen to their peers.
The most frequent cinemagoers are 15-25, this may be due to the use of digital media which is a important part for advertising. Coming increasingly popular in the cinema is adults aged 35+ as they are now competing for the share of ticket sales.
As the film industry is a market where they could be a high profit there is a lot of competition to face the distributors. So the distribution plan has to include when the film is going to be distributed. The distributors will try to find the best time to release the film so the release date will shuffle around until the distributor is happy with the date. A distribution plan also includes what certificate the film is going to be, this may cut certain audiences out of viewing the film at the cinema.
To satisfy anticipated demand, different releases are managed in different ways. A saturation release may open a 1,000 screens UK wide to attract as many people in as possible as frequently as possible, and being playing at that same cinema in two or more screens. This type of release is usually used when a large scale sequel or big anticipated film is released. This type of release helps to accommodate large audiences.
Specialised films offer a different cinematic experience. So instead of releasing the film on a large scale, the distributors tend to use select locations therefore only producing fewer than 25 prints.
Marketing / Advertising
Every film has a detailed marketing plan. A marketing plan is to raise awareness of a film that is due to be released soon or in the future. Like a distribution plan, a marketing plan has a set budget to complete its tasks. Attract as much attention as possible. Distributors compete for a share of voice in society, they tend to do this by persuading people to see their film. A marketing plan can have disadvantages, this maybe word of mouth which plays a significant part into hooking people to watch their film, as many people listen to their peers around them, if they say a film is not very good this might persuade a person not to go to see the film. This can be the most powerful persuasion to a person to attend a cinema. On the other hand there could be a positive word of mouth, which is the opposite to a negative word of mouth. Therefore a marketing plan will try to push the film further.
A main part of the marketing plan is the poster. The use this to advertise the film and to appeal to people as the poster might include a popular actor. A poster is produced for every film produced in the format UK size 30' x 40' and at a landscape orientation.
Poster
The marketing team have a hard job to push their film over any other as while they are designing poster another competing marketing team will be designing one for their film. So the marketing team have to make each one of their poster stand out upon others. This maybe be produced by a studio of people or by the sales agent. There could be two types of poster produced for a release of a film a teaser poster and a main poster. The teaser poster normally is released around a year before release and this is to inform people that the film is coming soon. Many other advertising ways may be used for example banners and billboard advertising.
Trailer
Another way to market is to produce trailers. When distributors are producing there campaign for their film they tend to have a range of audio and visual content to use, so they produce a trailer for the film. This is the single most cost effective marketing technique, so the marketing team have to get it right but all is not released until the producers confirm it is at the best standard. Like teaser posters, you can have teaser trailers these are generally aired before a film of the same type of the film being shown. The idea of the trailer is to give the audience a visual look at the most dramatic sequences in the film. Distributors will often release 2,000 copies of the trailer and these will be circulated to cinema around the country, sometimes they add their trailer to the start of targeted DVDs too.
Online and Mobile
One of the main ways to get information a bout a new film out to people is the Internet, as millions and millions of people are signing onto the Internet distributors will take this to their advantage and advertise online. Film websites can provide the audience with various information and this could lead to video diaries from the cast and crew from the film. This will engage the audience to make them feel part of the film making process. Film clips are one of the most searched content on the Internet. Filmmakers sometimes gain information from bloggers suggestions to help them with events in their films. People in databases also can receive email reminders on new films opening.
Social Media
Many films being produced have pages on social media like Facebook and Twitter. This involves the audience to gain information about the film being produced. The only thing that is strongly put forward on social media sites is the word of mouth and with millions of people signing onto these sites that this could put a lot of people off their film if someone says something bad about their film.
Broadcast,Ambient and Print Media
With different generation of people, they get attracted differently younger people tend to get drawn into cinemas by the adverts online whereas older people tend to see their adverts on TV.
Advertisers have a variety of options to choose from. The UK has roughly 250,000 poster sites around roadsides or railway platforms. A popular choice for the advertisers is radio stations as you are sure to hear about a new film if you are listening to the radio for ten minutes. Another popular choice is newspaper as you can't open a paper without seeing a double page spread of a film. But mainly advertisers look for advertising to go on Television as millions of people turn on the TV everyday. This takes part to the largest part of the accountants budget. But as TV viewers are able to skip through adverts, advertisers are looking for a new way to advertise to people. Entertainment companies tend to spend 500 million on advertising each year.
Publicity
Editorial coverage of a film can be highly persuasive. But with specifications to follow space is limited and with heavy competition they have work on their hands. Film publicists compile different information from interview with the cast and crew and place this in magazines for people to read with attractive images from the film. Many digital channels are interested in getting as much news as possible. A way of achieving this is by getting the film's cast to push the film as hard as possible for example Daniel Radcliffe done online interview and done as many interview on TV to push his film Women In Black. Many people listen to what national critics think of the film before going to see it as they are known for strict reviews and very goo reviews but there is no guarantee the the film will succeed just because the critic think it is a good film. The build up to national known awards is an important time for the publicists as they have to promote the film so they can secure the voters attention to they film for these awards. With most production companies they like to keep all there work behind closed doors until they want people to know about it. The only people aloud to be around when filming are partners and crew & cast. Some Promotional partners attract a lot of publicity as they create one in a life time chances for the public for example a voice over. Also the promotional partners could create toys or premium items for people to collect an example of this might be McDonald's when they produce little toys with their food. This could create a boost to the distributors campaign.
Promotion/Merchandise
Coming increasingly popular is merchandise. Film producers like linking up with external companies and manufactures to create different kinds or merchandise varying from toys to images. The company willing to create the merchandise have to be licensed to create them. Tie-in merchandise can include action figures, rintones, clothing, stationary, calenders basically anything possible to make money off. But with many distributors seeing this to increase their revenue, this creates competition. With creating toys, promotion is key to get children to see these, so the marketing team have to make effective use of advertising so they advertise on specialised channels for children. Media promotions attract people to get involved with the film and with millions of people seeing these promotions it creates talking points for people.
Most premiers in the UK take place in Leicester Square.
A main way of promoting a film is announcing a premier of the film as many different thing can be achieved by this interviews on the red carpet and with a high anticapated film more news companies will come to the premier and show this on TV. This gives fans close access to get close to film star and collect autographs. Also as well as premieres, distributors can host specialict events fo the fans to meet the cast.
28/11/2012
Surveys
I have created two different types of questionnaires, an online one and a paper one:
Paper Version: Online Version:
The results for my paper version are put onto a bar chart or a pie chart and the results for my online version were already put into a percentage chart. Then overall i choose to combined my results into a pie chart.
From this chart I found out that the most appealing actor is Jason Statham. But as there is some votes for none of the characters being appealing this may well be why the film failed to appeal to people.
This pie chart shows me that more than half of the people who had been questioned would go see the film, but still a big proportion of the people questioned won't go see the film. 
From this data it shows a range of genres but mainy the peopel questioned have correctly identified the right genre Action.
From this data it shows a range of genres but mainy the peopel questioned have correctly identified the right genre Action.
From this data, I extracted that the most people that took my questionnaire are male, if I had to repeat this I would interview an even amount of male and female people.
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