‘A teacher is walking down a corridor in a school/college towards his class room and he enters his classroom and the class are misbehaving (throwing aeroplanes etc) and places a box of PG tips on his desk, the teacher then moves towards a whiteboard and tries to write on the board but the pen doesn’t work, the teacher groans and as the teacher slowly turns around, the class are quiet they have changed, we then get some close-up shots of the students which will be doing different activities like reading the paper, playing cards with tea bags and drinking tea. The students have changed from being noisy, throwing stuff, on their phones to drinking tea. The final shot is a close-up of the PG tips box and a student pops up and collects a tea bag from the box’.
Questionnaire
Questionnaire Results:
From the first pie chart we found out that the top three popular channels are BBC 1, ITV 1 and BBC 3. These three channels could be where we advertise mostly except BBC 1 as the don't advertise on there channel except their own adverts. The next graph was to find out if people do currently drink tea and what brand they drink. From this we found out that out of 7 people, 4 people don't drink tea and the three what do drink tea 2 of them drink PG tips and the other one drinks typhoo. This is key research as from this we found out that more teenagers don't drink tea, so we will have to have an advert that will make more teenagers drink tea. The next question was to find out if the current PG Tips advert has been seen and if they liked the advert from this we found out that 5/6 people liked the advert and the other person hasn't seen the advert. From this we found out that the current advert is liked by teenagers but it doesn't make them want to drink tea, so we will have to market the advert to make them want to drink tea. The last pie chart was to find out if our idea will work, our results were that 100% of people agree that it will persuade the teenagers to drink tea.
Location Recce
Storyboard
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